Job Description
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Pros
1) Creativity - One of best things about working in Marketing/Advertising is being able to express yourself creatively. Most corporate and even independent jobs stifle you. While some may say you are still limited by the client or creative director\'s perspective, there is definitely room for expression.
2) Fun Factor - the people are usually hipper, trendier, and more amicable than other industries or sectors. By the very nature of the position, people are forced to work together despite their differences. This team environment rewards collaborative effort and having a positive attitude.
3) Breadth of Experience - When you become a marketer, you can work in almost any industry. Marketing principles generally apply to all mediums, services, and products. While a person may specialize in retail, their experience can apply to technology, service, and consumer product goods.
4) Perks - In many companies, marketers receive perks from sales representatives, agencies, and other partners. For example, our ad agency treated our marketing team to an expensive entertainment show. Other examples include movie screenings, concert passes, and discount offers.
5) Networking - The marketing world is small and past colleagues with cross paths with you multiple times. If you remain on good terms with former coworkers and supervisors, the network that is established is one of the best resources for information. Most marketers are in the business to communicate their ideas, so they are quick to offer advice if someone is willing to listen.
6) Balance - Marketing is a balance of both creative and analytical thought. Someone who can balance the two and can provide both quantative and qualitative support will excel in this job. Marketing/advertising is not just about making something attractive, catchy, or pretty, it is about branding/identity, promotion, and execution.
Cons
1) Creativity - One of best things about working in Marketing/Advertising is being able to express yourself creatively. Most corporate and even independent jobs stifle you. While some may say you are still limited by the client or creative director\'s perspective, there is definitely room for expression.
2) Fun Factor - the people are usually hipper, trendier, and more amicable than other industries or sectors. By the very nature of the position, people are forced to work together despite their differences. This team environment rewards collaborative effort and having a positive attitude.
3) Breadth of Experience - When you become a marketer, you can work in almost any industry. Marketing principles generally apply to all mediums, services, and products. While a person may specialize in retail, their experience can apply to technology, service, and consumer product goods.
4) Perks - In many companies, marketers receive perks from sales representatives, agencies, and other partners. For example, our ad agency treated our marketing team to an expensive entertainment show. Other examples include movie screenings, concert passes, and discount offers.
5) Networking - The marketing world is small and past colleagues with cross paths with you multiple times. If you remain on good terms with former coworkers and supervisors, the network that is established is one of the best resources for information. Most marketers are in the business to communicate their ideas, so they are quick to offer advice if someone is willing to listen.
6) Balance - Marketing is a balance of both creative and analytical thought. Someone who can balance the two and can provide both quantative and qualitative support will excel in this job. Marketing/advertising is not just about making something attractive, catchy, or pretty, it is about branding/identity, promotion, and execution.
Company Size
10,000 or greater employees
Pay Range
$40,001-$50,000
Years in Job
2
Education
B.A. in Business
City
Emeryville
State
CA
