Job Description
Great industry to get into, particularly online media buying. Tons of potential, new networks popping up all the time. Highly recommended.
Pros
Tons of perks! lunches, dinners, you name it. And during Christmas time...wow. But, on a more serious note, the job is very fulfilling. You communicate with a lot of interesting people on a daily basis and it rarely gets boring!
It is not extremely difficult and all you need is elementary math skills and some connections.
Cons
All the players in the industry know each other. Once you land the big accounts it gets harder and harder to come up with new campaigns that work.
If you are thinking of becoming a media buyer you need to be motivated, otherwise you won't get much business. Must be able to go after business yourself, meaning obtain contacts, etc.
