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Advertising/Marketing/PR

Marketing Director

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Job Description

I do sales and marketing for a financial services company. I am almost always on the phone or out at meetings trying to identify financial representatives that are interested in our product and incorporating us into their business mix. Once identified, I aim to get the representative properly educated and then have them begin presenting our product to their clients.

Pros

Great company, great management team, great product. This position is relationship building and management. It is a great way to refine your people skills, developing business relationships, providing education and solutions and also give top notch customer service. This is a fluid position with constant growth. I have a lot of autonomy to run my territory as I would like, of course along with my team members. I rarely work overtime. I travel enough but not too much.

Cons

Really, there are no cons, in my opinion.

Company Size

50-100 employees

Pay Range

$160,001-$180,000

Years in Job

3

Education

Bachelors

City

San Francisco

State

CA

Media Buyer

Job Description

Great industry to get into, particularly online media buying. Tons of potential, new networks popping up all the time. Highly recommended.

Pros

Tons of perks! lunches, dinners, you name it. And during Christmas time...wow. But, on a more serious note, the job is very fulfilling. You communicate with a lot of interesting people on a daily basis and it rarely gets boring!

It is not extremely difficult and all you need is elementary math skills and some connections.

Cons

All the players in the industry know each other. Once you land the big accounts it gets harder and harder to come up with new campaigns that work.

If you are thinking of becoming a media buyer you need to be motivated, otherwise you won't get much business. Must be able to go after business yourself, meaning obtain contacts, etc.

Company Size

0-25 employees

Pay Range

$60,001-$70,000

Years in Job

3

Education

BA

City

San Francisco

State

CA

Regional Marketing Director

Job Description

Did not fill in.

Pros

- No overtime or weekends - my hours are predictable and I never take my work home with me.

- Some travel involved for meetings and conferences - Good opportunity to get out of the office, but not constantly on the road

- Autonomy to run direct your territory like you own your own business - We divide the country by territories and within each territory, the teams are afforded the opportunity to structure their sales and marketing as they wish. All of the decisions are made by the team with little input from national managers.

- Lots of interaction with people/relationship building - there are lots of opportunity to build your professional network. This is a great position for anyone who enjoys helping people and building relationships.

Cons

- Commission driven - Though there is a base salary, the job is commission driven and may fluctate.

- Lots of rejection - There is a lot of prospecting involved in this job. It\'s not uncommon to get no response or a negative response.

Company Size

10,000 or greater employees

Pay Range

$100,001-$120,000

Years in Job

5-10

Education

Did not fill in.

City

Silicon Valley

State

CA

Broadcast, Interactive Media Specialist

Job Description

Did not fill in.

Pros

1) Creativity - One of best things about working in Marketing/Advertising is being able to express yourself creatively. Most corporate and even independent jobs stifle you. While some may say you are still limited by the client or creative director\'s perspective, there is definitely room for expression.

2) Fun Factor - the people are usually hipper, trendier, and more amicable than other industries or sectors. By the very nature of the position, people are forced to work together despite their differences. This team environment rewards collaborative effort and having a positive attitude.

3) Breadth of Experience - When you become a marketer, you can work in almost any industry. Marketing principles generally apply to all mediums, services, and products. While a person may specialize in retail, their experience can apply to technology, service, and consumer product goods.

4) Perks - In many companies, marketers receive perks from sales representatives, agencies, and other partners. For example, our ad agency treated our marketing team to an expensive entertainment show. Other examples include movie screenings, concert passes, and discount offers.

5) Networking - The marketing world is small and past colleagues with cross paths with you multiple times. If you remain on good terms with former coworkers and supervisors, the network that is established is one of the best resources for information. Most marketers are in the business to communicate their ideas, so they are quick to offer advice if someone is willing to listen.

6) Balance - Marketing is a balance of both creative and analytical thought. Someone who can balance the two and can provide both quantative and qualitative support will excel in this job. Marketing/advertising is not just about making something attractive, catchy, or pretty, it is about branding/identity, promotion, and execution.

Cons

1) Creativity - One of best things about working in Marketing/Advertising is being able to express yourself creatively. Most corporate and even independent jobs stifle you. While some may say you are still limited by the client or creative director\'s perspective, there is definitely room for expression.

2) Fun Factor - the people are usually hipper, trendier, and more amicable than other industries or sectors. By the very nature of the position, people are forced to work together despite their differences. This team environment rewards collaborative effort and having a positive attitude.

3) Breadth of Experience - When you become a marketer, you can work in almost any industry. Marketing principles generally apply to all mediums, services, and products. While a person may specialize in retail, their experience can apply to technology, service, and consumer product goods.

4) Perks - In many companies, marketers receive perks from sales representatives, agencies, and other partners. For example, our ad agency treated our marketing team to an expensive entertainment show. Other examples include movie screenings, concert passes, and discount offers.

5) Networking - The marketing world is small and past colleagues with cross paths with you multiple times. If you remain on good terms with former coworkers and supervisors, the network that is established is one of the best resources for information. Most marketers are in the business to communicate their ideas, so they are quick to offer advice if someone is willing to listen.

6) Balance - Marketing is a balance of both creative and analytical thought. Someone who can balance the two and can provide both quantative and qualitative support will excel in this job. Marketing/advertising is not just about making something attractive, catchy, or pretty, it is about branding/identity, promotion, and execution.

Company Size

10,000 or greater employees

Pay Range

$40,001-$50,000

Years in Job

2

Education

B.A. in Business

City

Emeryville

State

CA

Copywriter

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Job Description

I'm a copywriter for an advertising agency, which means I am responsible for concepting and writing tv, print, and radio scripts for a variety of clients. Once an idea is sold, I am responsible for chosing a director, casting, final scripts, etc. You then go on the shoot and eat a lot of good food. I do a lot of writing .. headlines ... radio .. revisions to scripts .. emails .. It's not a bad gig ...

Pros

1) It's creative. I get to think and write and imagine and, when I'm lucky, actually make the things I am thinking, writing and imagining about. I get to create real things that the outside world will see, and, hopefully, enjoy. There's a pleasure in spending all your work hours making something tangible.

2) It's flexible. It isn't a typical 9 - 5. I can come in a bit later (which is great cause I AM NOT a morning person) and leave during the day if i have to. There's nobody checking up on me, which provides the independance I need in a job.

3) It's rewarding. When you spend months of your time making a tv commercial, it is great to be able to watch tv with your friends, point your commercial and say "i did that".

4) It's the anti-corporate. I spent five years in the corporate world and hated its rules, fakeness, language, ethics ... In advertising, some of this exists, but by and large people are natural. They don't use too much corporate-lingo, they appreciate when you send funny staff emails, they dress casually, they play music, put art on their walls, tell jokes .. They are the kind of people you like to hang out with. In essence, they are themselves, not the corporate robots you usually see. It's apple vs. microsoft.

5) It's always-changing. The nature of advertising means you get to work on multiple assignments for multiple clients. I might work on Mercedes-Benz on Monday, Arby's on Tuesday, New York Post on Wednesday .. etc. Each client has different challenges you can work with. You never get bored of the same product or people. You can dive into something passionately for four months, then, when bored, dive into something else. It is almost like having lots of different jobs during a year.

Cons

1) I make ads. In general, people don't like ads. While I try to spend my time making good ads, they don't always turn out that way. So I am partially responsible for making things that annoy people.

2) Advertising isn't responsible. My job is to sell my client's product, whether or not you agree or like that product. As example, you might has to sell an SUV with bad gas mileage even though you know it contributes to the greenhouse effect. Ethics sometimes get in the way.

3) Clients. They are the corporate world I grew to hate. They only care about numbers and focus groups, and will sell out your creative in a second. They don't have any creative sense themselves, so you spend much of your time watching your ideas die a slow and agonizing death. You know why most commercials suck? Clients.

4) Unfullfilled goals. A lot of creatives in advertising would rather be screenwriters or movie directors, so there is a lot of angst and bitching. Making a commercial isn't quite as fulfilling as making a movie, and thus most of suffer from the guilt of untapped potential.

Company Size

250-500 employees

Pay Range

$70,001-$80,000

Years in Job

2

Education

4-year college degree

City

New York

State

NY
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